Izgradnja Zagrebačkog velesajma u Novom Zagrebu započela je krajem 1950-ih. Zajedničko obilježje Zagrebačkoga velesajma i Novoga Zagreba jest povezan i nedovršen urbanistički koncept. Zagrebački je velesajam prostorna razdjelnica Novoga Zagreba, ali i velik prostorni te sadržajni potencijal koji omogućava funkcionalnu i dijelom strukturnu preobrazbu svojih površina i građevina.The construction of Zagreb Trade Fair started in the late 1950s with intensive building of its pavilions. An incomplete urban planning concept was a common feature of both the Zagreb trade fair and New Zagreb itself. Zagreb trade fair has a significant spatial potential which allows the functional and partly a structural transformation of its areas and buildings
