Increasingly available information is illustrating the value of management on feeder cattle prices. Information from more than 2,000 lots was collected from a single market facility in western Wisconsin from 2004 through 2006 to examine factors affecting feeder cattle prices. Factors such as weight, breed, haircoat color, sex, lot size, and management practices commonly associated with preconditioning programs are found to affect feeder cattle prices in a market where dairy calves are predominate. This information provides support for implementation of a statewide preconditioning program