According to Reber (2016), subjectivity springs from primitive life itself. Granting his non-neurocentric stance, I shall try to show that his framework falls prey to zoocentric preconceptions that divest certain non-animal life-forms of mentality. There is no reason to exclude the possibility that plants have evolved different structures that underlie their own subjective experiences, all according to Reber’s model. It is the degree of phenotypic flexibility and integration that we observe in the behavioral repertoire of plants that may end up supporting their capacity for subjective experience. This remains an open empirical question