Marketing plan design proposal of fruit pulp from Colombia to the us market for the company Fast Fruit Ltda. Pulpa de fruta

Abstract

This paper explores the feasibility of internationalizing a product from a Colombian company to the U.S. market. The study is developed through the documentary research which provides a general understanding of the current situation on the food market at national and international level. In recent years, the number of exports has gradually increased due to commercial agreements between countries, supporting the internal economy to grow and changing the country's image in the world where Colombia is well-recognized because of its high quality agricultural products. At the same time, it is analyzed two internationalization methods whereby the enterprise could guide to start this process in a foreign market taking into account marketing strategies in order to implement and develop it successfully.Abstract Table of contents Introduction Objectives General Objective Specific Objectives: General statement Question Background Referential Framework United States Market Analysis Australia Market Analysis Canada Market Analysis United Kingdom Market Analysis Theoretical Framework Internationalization Marketing proposal Business Plan Plan Proposal International SWOT Analysis The main product imported by U.S Similar products: Distribution channels Economic Analysis GDP Growth rate Consumption rates Per capita income Natural resources Workforce Inflation Product demand Prices (similar products) Alliances (economic-trade) Trade policies Colombian investments in U.S.A. Marketing Marketing strategies About the product composition The advertising Customer Satisfaction Creation of value Funds and investments Relationship Marketing Advantages and Disadvantages The product itself Alliances Commercialization Projections Conclusions ReferencesPregradoProfesional en Lenguas ModernasLenguas Moderna