Mind the gap: gap factors in intercultural business communication : a study of German-Indian semi-virtual tech/engineering teams

Abstract

While the affordances of technology have facilitated virtual modes of global collaboration, cultural variances and a geographically-dispersed environment can also lead to impaired group communication in team interaction. This qualitative study draws on data gathered from four organizations to investigate the miscommunication and cognitive dissonances reported by virtual German-Indian engineering/tech communities of practice. The study argues that it is not so much the performance or doing of a communicative act that creates dissonances, but the gaps, i.e., the absence or not-doing of certain communicative actions expected in a collaborative context. The gap factors are experienced as unfulfilled reciprocal expectations, and are classified and explored against three parameters: 1) the culture of a technological community of practice, 2) the power relations between the interactants, and 3) the consequences of virtual communication. The findings indicate a complementary divergence between the two groups regarding the nature of gaps. While the German teams report gaps in communicative efficiency and content caused e.g., by non-disclosure, euphemistic language and a deficiency in push communication, the Indian teams perceive gaps in relationality and affective signaling. At the same time, they are two sides of the same coin, with the divergences arising from the way in which the intersecting structural parameters are viewed as being salient in interaction. The study concludes with implications and suggestions for organizational practice

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