Copyright @ 2008 Umberto AllemandiIt is a shared opinion that the transition towards sustainability will be a continuous and articulated learning process, which will require radical changes on multiple levels (social, cultural, institutional and technological). It is also shared that, given the nature and the dimension of those changes, a system discontinuity is needed, and that therefore it is necessary to act on a system innovation level. The challenge now is to understand how it is possible to facilitate and support the introduction and diffusion of such innovations. Bringing together insights from both Design for sustainability and Transition management literatures, the paper puts forward a model, called Transition model of evolutionary co-design for sustainable (product-service) system innovations, aimed at facilitating and speed-up the process of designing, experimentation, niche introduction and branching of sustainable such innovations
