The kitchen industry : an analysis of the kitchen industry in Gauteng and a marketing strategy for this industry

Abstract

M.B.A.The holding of the first fully democratic elections in South Africa and the subsequent inauguration of President Nelson Mandela on 10 May 1994 brought great changes to this country, not the least of which was South Africa's exposure to the "Global Market". President Mandela extended an open invitation to international companies to invest in a country which he believed would provide an economic and social climate which would create opportunities to generate wealth. This exposure resulted in the development of an open economy, forcing South Africa to compete against all the economies of the world and resulting in a huge increase in both imports and the number of suppliers active in all sectors of industry, not the least of which is the kitchen industry..