This study replicates research from Pham and Ngo in 2017, which found that eWOM has a positive effect on brand image, perceived value, and purchase intention of smartphone products. These findings have implications for the use of eWOM in growing the relationship between brand image, perceived value, and purchase intention. The purpose of this study is to explain the effect of E-WOM on brand trust, perceived value and purchase intention of Oriflame products. The benefit of this research is that it can be used as reference material for related research or other research that is developed and deepens knowledge in the field of Marketing Management, especially with regard to E-WOM, brand image, perceived value and buying interest of consumers using Oriflame products. This research uses descriptive quantitative method. The population in this study are users of Oriflame products and have accessed the internet to view reviews about Oriflame. Meanwhile, the ideal respondent size according to Hair et al. (201), is dependent on the number of variable indicators multiplied by 5-10. In this study, there were 25 question items. The minimum limit of respondents for this research is 25 x 5 = 125, while the maximum limit is 25 x 10 = 250. Thus, 130 respondents will be taken. The research hypothesis was tested using a Structural Equation Modeling (SEM) approach using AMOS version 24. The results of this study indicate that electronic word of mouth has a positive effect on buying interest in Orfilame products, as evidenced by the t-count value of 4.345 with a significance value of 0.00
