Is the Study of Social Culture Making a Difference in the Implementation of Business Strategy in International Organizations? - A Bibliometric Analysis

Abstract

The search for results and its interface with culture, with the adaptation to the transition of customs and technological innovations generate impacts on social factors. The diversity of cultures in work occupations and their association with group culture is a gap to be observed. As a result of this trend, it was observed the need to understand the studies carried out within a chronological approach, which brought the need to perform a bibliometric analysis. The purpose of this paper is to demonstrate the scenario of research carried out to understand the transition of culture within the strategic decision-making processes in multinational companies and its deployment through the projects in the different layers of these organizations due to the changes brought by technological advances as in special connectivity in the last 30 years referenced in the creation of the World Wide Web. For this purpose, bibliometrics was made with the keywords “Cultur*” and Boolean intersections “AND” for “business strateg*” OR “project portfolio management” OR "multinational compan*" consolidated into two different research bases. Through tools of analysis by specific statistical software can be highlighted as the main research outputs: the search for the subject and the importance of the theme, the focus on obtaining financial return based on performance; the base concentration on research with more than 20 years of publication linked to the companies' difficulty in the interaction of Culture with the transition of generations associated with customs and new technology; the concentration of research in know-how countries linked to the top-down management approach; and the factors of interaction between the internal culture of the organization and the local cultures of the groups in the countries of operation of these companies with the association of a top-down management communication line