Poverty is a difficult phenomenon to solve due to its complex and multidimensional character, which is why there are many definitions and ways of measuring it. In this context, this paper has as a main goal to present a review of literature of the diverse focuses and models of reduction of poverty and to proportionate a framework of analysis and reflection for future investigations. Methodologically, the paper of literature review, which is of descriptive and theoretical nature, pays especial interest in the proposals developed by Hernando De Soto (2000) and C.K. Prahalad (2005), who illustrate hope to face an endemic problem in an international level. The richness of each focus (its complementarity and integrality) defies the Management of Business because puts in evidence its potential contribution to the fight against poverty. The main result demonstrates that endogenous models, in which poor people are protagonists in the process of reinsertion to development, require two strategies: access to the markets and valorization of its wealth. Poor people require more from market (more capitalism) than from social programs subsidized by the Government.La lucha contra la pobreza es un objetivo com?n compartido por los principales actores pol?ticos, empresariales y acad?micos del mundo. La pobreza es un fen?meno dif?cil de solucionar debido a su car?cter complejo y multidimensional, raz?n por la cual existen muchas definiciones y maneras de medirla. En este contexto, el art?culo, de naturaleza te?rica y descriptiva, presenta la evoluci?n del concepto de pobreza y proporcionar un marco de an?lisis y reflexi?n de los diversos enfoques de reducci?n contra la pobreza, poniendo especial inter?s en las propuestas elaboradas desde el campo de la administraci?n y negocios por De Soto (2000) y Prahalad (2005). La complementariedad y la integralidad de los enfoques de desarrollo pueden ser una alternativa viable contra la pobreza, as? como la participaci?n y la vinculaci?n de todos los actores y de los mismos pobres, con el fin de derrotar la pobreza y alcanzar el desarrollo
