IN MEMORIAM: PROFESSOR PETRE MÂLCOMETE, FOUNDER OF ROMANIAN MARKETING

Abstract

At the anniversary celebration - 70 years from the founding of the Iasi Branch of the Romanian Academy, we celebrate the leading light of Professor Univ. Dr. Petre Mâlcomete by evoking biographical coordinates with specific quantitative and qualitative accumulations, as well as some characteristics and qualities that, in our opinion, made possible a long and prodigious career