COMPETITIVENESS ASESSMENT: AN OVERVIEW

Abstract

Measuring competitiveness of companies, industries or nations and their ranking according to the level and dynamics became, for several decades already, a significant concern for scholars. Competitiveness should be approached in a multi-layered and comprehensive manner, considering that it has a specific content and is perceived differently depending on the system involved. In our view, a comprehensive approach has to adress five levels, facilitating a rigorous and consistent approach to variables that determine competitiveness. These levels are