Characteristics and Diffusion Model of the Individual Knowledge in the WeChat Mode

Abstract

[Purpose/significance] According to the model of the individual knowledge diffusion, we conduct a behavior research and analyze the characteristics of that based on WeChat which is the most popular communication platform in China.[Method/process] By analyzing the methods of the diffusion on WeChat, we analyzed the characteristics of the individual knowledge diffusion. [Result/conclusion]The characteristics of the individual knowledge diffusion include real-time, short-term, speciality, friendship and transmission