Profound knowledge of the business landscape is
crucial for any company wanting to affect its position in the
market. Whereas corresponding data is publicly available, visual
interfaces that inform on the distribution of companies operating
in different sectors are rare. To close the gap for the Danish
market, we developed the Danish Company Dashboard (DCD),
which uses the Danish Business Authority’s database on company
data to visually explore how the different companies, grouped
by industries, are geographically scattered across Denmark on
a regional and municipality plane. Moreover, the study and the
accompanying visualisations provide insights into how the profit
of each industry and company differs throughout the regions
and municipalities, thereby supporting strategic decision making
tasks of industry stakeholders
