Nowadays, tourism destinations are increasingly determined
to convey an unique and competitive identity within the consumer’s
mind. Despite the fact that a growing attention has been paid to the
destination brand, in practice there is an inconsistency and sometimes an
inexplicable lack of empirical academic studies, thus in some countries
(without “a tradition in tourism”) there have been developed, shortly,
artificial tourism brands without any substance and argumentation based on
real images/perceptions of the tourists/prospects. This work aims to highlight
the role that the tourism destination image plays in the development of the
own brand and to identify the main tourism attractions and forms of tourism
associated with each historical region of Romania
