In this paper I studied the meanings of made in Romania
concept among the Romanian consumers. The methodology required that
respondents were interviewed about their attitudes. The results show that
made in Romania has a negative connotation, and that made in Germany
and made in USA are better appreciated. Still, made in Romania has
obtained a better score than made in China. There are perspectives for
the improvement of the meanings of made in Romania, the intentions of
respondents being a guarantee. The people working in Romania obtained
a better score than the results of their work, a warranty for future
improvements of made in Romania appreciation