'Gradevinski Fakultet Subotica/Faculty of Civil Engineering Subotica'
Doi
Abstract
This paper presents Balanced Scorecard (BSC) as a strategy-based
measurement system that could solve defining and implementing strategy. Construction
companies often have a centralized organizational structure, an undetermined vision, and
an emphasis on maximizing revenue. Focusing on achieving and maintaining short-term
financial success can cause construction companies to underinvest in long-term value
creation, specifically in the intellectual and intangible assets that provide future growth
