Moroi & Itagaki (2013) examined long tail distribution model for consumer behavior proposed by Anderson(2006). The present study explored the relationships among music tastes and need for uniqueness (Snyder & Fromkin, 1977) in female undergraduates. The Purchase Experiences of Recent Japanese Popular Songs Scale developed by authors and Need for Uniqueness Scale (Miyashita, 1991) were administered to female undergraduates(N=311). Results of Spearman’s rank correlation analyses indicated that need for uniqueness facilitated downloading music files which were not popular. The effects of similarity motive(Byrne, 1971) were discussed.論
