Associação Nacional de Pós-Graduação e Pesquisa em Administração (ANPAD)
Abstract
The objective of this research is to demonstrate how a researcher can, in a structured way, select relevant articles and identify which characteristics they possess that contribute scientifically to a topic of interest - as shown here in international literature on Quality Assessment Banking. The work is characterized as exploratory, descriptive, theoretical-illustrative, with the theoretical instrument of intervention being the Knowledge DevelopmentProcess - Constructivist (Proknow-C). Development of the process found: (a) a portfolio of 28 articles alignedwith the vision adopted by the researchers that informed the drafting of the theoretical framework of this research; (b) that the journal International Journal of Bank Marketing presents the highest impact factor for thescientific community regarding the JCR and SJR bases; (c) banking, customer satisfaction, customer loyalty andservice quality as the most recurring keywords; and (d) the authors A. H. Aldlaigan and F. A. Buttle and the article Customer satisfaction and retail banking: an assessment of some of the key Antecedents of customer satisfaction in retail banking written by A. Jamal and K. Naser as prominent in the area
