Faculty of Applied Management, Economics and Finance – MEF, Belgrade, University Business Academy in Novi Sad
Abstract
One of the essential constituents of the
term transition, in Serbia as well as in other postsocialistic
countries, refers to the transition from
one development concept onto another one
(extensive and mobilising), which is completely
different (market-based and innovation-oriented).
Market behaviour rules have changed to a great
extent, as well as the increasingly present
innovations in the field of technology, and
introduced certain innovations in business
orientation of companies. The struggle for market
share is becoming more aggressive and dynamic
enabling the survival of exclusively those
companies which have implanted high flexibility
and innovation levels into their business ambience.
Globalisation is inherent in capitalism, it is its
constituent logic. In future, new rules will have to
be brought which would allow of the managment
function to be performed within the complete
business policy mutually agreed upon betwen the
representatives of the capital owner and those of
the personell. These regulations are necessary for
long-term efficiency and profitability of private
sector, as well as for the final success of
economy