The main objective of this study is to analyze the international profile of the Rumania and
its trade connections with Mercosur Organization. It is also presented the Romanian infrastructure of
business, the income level in Rumania, a cross cultural profile of the two regions, the national politics
and the degree of openness to the European Union profile. The way to select foreign countries and
markets involves a complex process in which each country is evaluated, the cross cultural study is the
one who entice the importance of proximity as a key factor that can ensure the success of commercial
activities between the exporting country and the country of the destination of the goods. The statistic
hypotheses is: European Union membership affects the trade of Romania and its extremely high
uncertainty avoidance is reflected in the reduced international competitiveness