Introduction : Human capital is regarded as an important tool for development. In fact, human talents involve one of the important human resources in Iran sporadically in higher education and research institutions. Within the measures taken in this regard in Iran, establishing the Office of Gifted and Talented can be mentioned aiming to identify the top talents. Therefore, the role of university as an organization, in which scholars are engaged in scientific activities, is taken significantly in to account. The present study aims to investigate the barriers and factors motivating the students are in Kerman University of Medical Sciences. Method : This qualitative cross-sectional study was conducted in 2013. The study Sample was via convenience sampling method and the study data was gleaned by a semi-structured interview with 30 persons. Moreover, the study data was analyzed by framework analysis. Results : The findings of this study involve the two original codes of motivational barriers as well as motivational factors. In the first section motivational barriers with three codes including structural problems, poor communication, performance problems as well as 8 minor codes were proposed. Moreover, in The second secti o n of this study, motivational strategies were mentioned intended to ameliorate the functioning of the Office in terms of the individuals, attitude participating in this study. Conclusion : The Talented Office necessitates to be reformed identify the top talents and to alter such talents into elite talents