The authors examine the adequacy of Polish regulations on the protection of the image to the challenges
to prevent stigmatization of people who come into contact with COVID-19 and the special
role of the media. In authors opinion there is a social responsibility of media to protect image, as
a part of the human privacy. The aim of this study is emphasising the particular role of media to reduce
the risk of stigmatization and social exclusion. There are no publication on this subject what
can mean also the lack of protection. The article fills the existing cognitive gap. The research problem
is presented by showing adequate law regulations, judgements and literature, using the formal –
dogmatic method and also law-empiric one. The authors give some law recommendation to protect
human image in media during pandemic times. Those clues could minimize the stigmatization and
social exclusion of those who come into contact with COVID-19
