Visual Communication and the Digital Turn

Abstract

I am very excited about the Digital Turn on multiple levels as a way of expressing ideas in visual form and making them more accessible and finding different ways to tell stories. As Joan Didion wrote, “we tell ourselves stories to live,” and I live and breathe that phrase. For this presentation, my aim is to show you the new forms of communication that excite me to no end, and then talk about how our relationship with new media content producers has drastically changed. If you have never heard of SnowFall, an incredibly impressive piece of interactive media that the New York Times produced in 2012, please allow me to show it to you. As you can see, as I am scrolling down all these cool things are happening and you are learning all these amazing things about the mountain. You are reading while somebody is skiing by you. It’s just an extraordinary example of this new kind of technique called “parallax scrolling; and this piece “Snowfall” made such an impact that “snowfall” has become a verb among multimedia news producers, as in ‘shall we “snowfall” this story?’; perhaps now so many people are “snowfalling” now that the technique will soon wear itself out

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