The role of brand and local companies competitiveness

Abstract

In this paper the authors would like to draw attention to the necessity of creating a brand as a means of achieving the competitiveness of home companies. The contemporary market commands a lot of effort in the brand creation on the side of a company to enable its long-term survival on the market. The home economy has few brands that can be a match on the EU and STO markets. As a prerequisite for the successful creation of a brand and its maintenance, it is necessary that a product be standardized according to the requirements of the market intended for its placement. Furthermore, the organizing of entrepreneurs into clusters makes the process of brand creation much simpler and financially more convenient for an enterprise