We consider the question of whether formality of the domain of a non-zero
degree map of closed manifolds implies formality of the target. Though there
are various situations where this is indeed the case, we show the answer is
negative in general, with a counterexample given by a non-zero degree map from
a formal manifold to one that carries a non-vanishing quadruple Massey product.
This violates a general heuristic that the domain of a non-zero degree map
should be more complicated than its target. For the construction of the
counterexample we introduce a method to turn a cdga into one that satisfies
Poincar\'e duality, which is natural in certain situations.Comment: 15 pages, comments very welcom