AbstractThe annual employee turnover rate in the fast-food industry is 73%, resulting in significant financial losses to the fast-food industry across the United States. The fast-food managers who lack strategies to improve employee retention; risk reduced organizational performance and effectiveness. Grounded in the eight motivational forces of voluntary employee turnover, the purpose of this qualitative multiple case study was to identify strategies managers in the fast-food industry used to improve employee retention. The participants were five senior fast-food managers in Baltimore, Maryland, who successfully improved restaurant employee retention. Data were collected through semistructured interviews; and documents (e.g., employee handbook, training manual, and vision and mission statements). Data were analyzed using thematic analysis. Three central themes emerged: communication, organizational support, and training. The recommendation to managers in the fast-food industry is to create a better working environment that encourages effective communication, positive reinforcement, and training. The implications for positive social change include the potential to expand employment opportunities, increase income, and stimulate the economy through increased spending