In literature, analyses can be found of the competitiveness of internationaltourist destinations, based on tourist satisfaction with different attributes. However,most of these analyses do not use one single measure to make a global assessment,which makes it difficult to compare destinations. The aim of this paper is twofold.First, some alternatives that can be used as a synthetic index of tourist satisfaction arediscussed. Second, the indices that are proposed are used to analyse a group of rivaldestinations for the European sun and sand tourism market. From the results that areobtained, the advantages of each of the proposed indices are discussed
