Marketing in OPL-Bibliotheken / Marketing in One Person Libraries

Abstract

In times of budget restraints and limited capacities it is important to use the available resources strictly market-oriented – in other words focused on the client's needs – and with a view to the company's targets. Even for a One Person Library, a marketing concept is essential in order to optimize the work of the library. This article introduces the different stages of the marketing management process. Hereby, the analysis of strengths and weaknesses and strategic marketing planning build the core area