A. H.Eagly

E. J.Langer

G. A.Dias

I.Ajzen

J. L.Hale

K.Miller

M.Fishbein

M.Hogg

R. E.Petty

R. S.Oliveira

S.Ferguson

S.McShane

The Theory of Reasoned Action (TRA) sheds light on the attitudinal behaviour related to acceptance, use, and adoption of technology in organisations. The TRA was developed by both Fishbein and Ajzen way back in 1975 and 1980 from previous studies on attitude and behaviour in organizations towards performing certain actions. The theory argues that intention to perform certain behavioural action is a function of both attitude and subjective norm. Subsequently, when a positive intention is developed, a person tends to really involve in performing the actual action. However, according to the findings of this chapter, one of the weaknesses of this theory is its inability to be applied to non-volitional acts such as those that become obligatory. When a public organization has endorsed the adoption of ICT as new way of performing tasks, it becomes a non-volitional act that everybody must follow to carry out tasks. </jats:p

Crossref

Theory of Reasoned Actions (TRA) and its Relation to ICT Adoption

Theory of Reasoned Actions (TRA) and its Relation to ICT Adoption

Abstract

Similar works

Full text

Available Versions

Crossref