Institute of Architecture, Urban & Spatial Planning of Serbia
Doi
Abstract
Apart from a brief overview of architectural communication viewed from the
standpoint of theory of information and semiotics, this paper contains two
forms of dualistically viewed architectural communication. The duality
denotation/connotation (”primary” and ”secondary” architectural
communication) is one of semiotic postulates taken from Umberto Eco who
viewed architectural communication as a semiotic phenomenon. In addition,
architectural communication can be viewed as an intra and an extra activity
of architecture where the overall activity of the edifice performed through
its spatial manifestation may be understood as an act of communication. In
that respect, the activity may be perceived as the ”behavior of
architecture”, which corresponds to Lefebvre’s production of space
