Kigyou no guroubaruka to nashonaru aidentitii [The globalization of enterprises and national identity]

Abstract

An examination of approaches to understanding globalisation, focusing on one case study: the expansion of a large Japanese retail company (Yaohan) overseas, with particular reference to the UK. The chapter considers the importance to Yaohan, a Japanese supermarket selling mainly food, of retaining a distinctive Japanese identity overseas. The interaction between discourses of global and local identity within Yaohan is also considered