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A GESTÃO DE UNIVERSIDADES SOB A ÓTICA DA TEORIA DOS RECURSOS E CAPACIDADES
Authors
Arnaldo Rosa de Andrade
Publication date
1 November 2006
Publisher
Instituto Brasileiro de Estudos e Pesquisas Sociais
Abstract
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mso-font-signature:-1610611985 1107304683 0 0 159 0;} /* Style Definitions */ p.MsoNormal, li.MsoNormal, div.MsoNormal {mso-style-unhide:no; mso-style-qformat:yes; mso-style-parent:""; margin:0cm; margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Times New Roman","serif"; mso-fareast-font-family:"Times New Roman";} .MsoChpDefault {mso-style-type:export-only; mso-default-props:yes; font-size:10.0pt; mso-ansi-font-size:10.0pt; mso-bidi-font-size:10.0pt;} @page Section1 {size:612.0pt 792.0pt; margin:70.85pt 3.0cm 70.85pt 3.0cm; mso-header-margin:36.0pt; mso-footer-margin:36.0pt; mso-paper-source:0;} div.Section1 {page:Section1;} --> <!--[if gte mso 10]> <style> /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Tabela normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin:0cm; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} </style> <![endif]--><span style="font-size: 10pt; font-family: ">Na literatura administrativa predominam as abordagens que consideram que a chave do êxito das organizações reside na sua adaptação às condições do ambiente externo. Assim, de acordo com este enfoque, as estratégias devem ser formuladas a partir de fatores externos tais como o grau de atratividade e o posicionamento da organização no setor. Embora este entendimento seja largamente difundido e aceito pela maioria dos executivos e estudiosos da área da administração estratégica, ele vem sendo confrontado pela teoria dos recursos e capacidades. Esta teoria propõe uma visão alternativa segundo a qual as estratégias devem ser formuladas a partir do “estoque” de recursos e capacidades internos da organização, e não a partir da análise do meio externo. Assim, este artigo aborda os fundamentos desta teoria e discute sua aplicação no meio universitário, propondo um modelo de formulação de estratégias a partir dos recursos e das capacidades organizacionais das instituições universitárias.</span>
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