CORE
COnnecting
REpositories
  • Services overviewExplore all CORE services
  • Access to raw data

    • API
    • Dataset
    • FastSync
  • Content discovery

    • Recommender
    • Discovery
  • OAI identifiers

    • OAI Resolver
  • Managing content

    • Dashboard
  • Bespoke contracts

    • Consultancy services
  • Support us

      MembershipSponsorshipResearch partnership
  • About

    • About us
    • Our mission
    • Team
    • Blog
    • FAQs
    • Contact us
  • Community governance

    • Governance
    • Advisory Board
    • Board of supporters
    • Research network
  • Innovations

    • Our research
    • Labs

Aktionsgrundlagen der Marketingentscheidung

Authors
  1. BE Mallen
  2. C Hundhausen
  3. CG Walters
  4. D Ahlert
  5. DA Aaker
  6. E Bauer
  7. E Bauer
  8. E Konrad
  9. E Sundhoff
  10. EA Pessemier
  11. EH Lewis
  12. EM Rogers
  13. F Edler
  14. G Gutjahr
  15. G Hänel
  16. G Kreusslein
  17. GF Heuer
  18. GM Davis
  19. GR Wagner
  20. GS Dominguez
  21. H Freudenmann
  22. H Hilse
  23. H Jacob
  24. H Junk
  25. H Kronhuber
  26. H Meffert
  27. H Nagtegaal
  28. H Steffenhagen
  29. H Säbel
  30. HI Ansoff
  31. HJ Hoffmann
  32. HO Schenk
  33. HW Freter
  34. J Arndt
  35. J Mazanec
  36. J Schmitt-Grohé
  37. JF Engel
  38. K Grosche
  39. K Robl
  40. KC Behrens
  41. KF Schubert
  42. L Knüppel
  43. L Stern
  44. LG Poth
  45. LM Schmid
  46. M Geist
  47. M Lange
  48. N Grüneberg
  49. P Meyer-Dohm
  50. R Krooss
  51. R Michmann
  52. R Schoch
  53. R Seyffert
  54. RE Frank
  55. RH Ballou
  56. U Hansen
  57. U Hummrich
  58. U Koppelmann
  59. U Koppelmann
  60. W Kirsch
  61. W Korndörfer
  62. W Löber
  63. W Majer
  64. W Priemer
Publication date
1 January 1977
Publisher
'Springer Science and Business Media LLC'
Doi

    Abstract

    Abstract is not available.

      Similar works

      Full text

      thumbnail-image

      Available Versions

      Crossref

      redirect
      oaiinfo:doi/10.1007%2F978-3-663-1...
      Last time updated on 22/07/2021

      CORE (COnnecting REpositories) is a not-for-profit service hosted by The Open University supported by CORE Members.

      Product
      • Services
      • Membership
      • Sponsorship
      • Labs
      Organisation
      • About us
      • Governance
      • Team
      • Data providers
      Support
      • Terms
      • FAQs
      • Blog
      • Contact us
      Writing about CORE?

      Discover our research outputs and cite our work.

      Follow us:
      COREAccessibilityCookiesPrivacy