Inferring export orientation from corporate websites

Abstract

This is an author's accepted manuscript of an article published in: “Applied Economics Letters"; Volume 21, Issue 7, 2014; copyright Taylor & Francis; available online at: http://dx.doi.org/10.1080/13504851.2013.872752The purpose of this article is to infer indicators about the export orientation of firms from the analysis of their corporate websites. Using a dataset of manufacturing firms, two logistic regressions were performed and compared: one considering some firm structural variables, and another considering some web-based variables. Results showed that the website features are good predictors of the export orientation of firms, performing as well as the classic economic variables.Blázquez Soriano, MD.; Doménech I De Soria, J. (2014). Inferring export orientation from corporate websites. Applied Economics Letters. 21(7):509-512. doi:10.1080/13504851.2013.872752S509512217Bonaccorsi, A. (1992). On the Relationship Between Firm Size and Export Intensity. Journal of International Business Studies, 23(4), 605-635. doi:10.1057/palgrave.jibs.8490280DA, Z., ENGELBERG, J., & GAO, P. (2011). In Search of Attention. The Journal of Finance, 66(5), 1461-1499. doi:10.1111/j.1540-6261.2011.01679.xDzielinski, M. (2012). Measuring economic uncertainty and its impact on the stock market. Finance Research Letters, 9(3), 167-175. doi:10.1016/j.frl.2011.10.003Freund, C. L., & Weinhold, D. (2004). The effect of the Internet on international trade. Journal of International Economics, 62(1), 171-189. doi:10.1016/s0022-1996(03)00059-xGirma, S., Greenaway, avid, & Kneller, R. (2004). Does Exporting Increase Productivity? A Microeconometric Analysis of Matched Firms. Review of International Economics, 12(5), 855-866. doi:10.1111/j.1467-9396.2004.00486.xLee, J., & Morrison, A. M. (2010). A comparative study of web site performance. Journal of Hospitality and Tourism Technology, 1(1), 50-67. doi:10.1108/17579881011023016Murphy, J., & Scharl, A. (2007). An investigation of global versus local online branding. International Marketing Review, 24(3), 297-312. doi:10.1108/02651330710755302Nassimbeni, G. (2001). Technology, innovation capacity, and the export attitude of small manufacturing firms: a logit/tobit model. Research Policy, 30(2), 245-262. doi:10.1016/s0048-7333(99)00114-6Preis, T., Reith, D., & Stanley, H. E. (2010). Complex dynamics of our economic life on different scales: insights from search engine query data. Philosophical Transactions of the Royal Society A: Mathematical, Physical and Engineering Sciences, 368(1933), 5707-5719. doi:10.1098/rsta.2010.0284Spence, M. M. (2003). Small Business Economics, 20(1), 83-103. doi:10.1023/a:1020200621988Varian, H. R. (2010). Computer Mediated Transactions. American Economic Review, 100(2), 1-10. doi:10.1257/aer.100.2.1Wholey, J. S., & Hatry, H. P. (1992). The Case for Performance Monitoring. Public Administration Review, 52(6), 604. doi:10.2307/97717

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