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Technology Life Cycle and Market Segmentation
Authors
an increased emphasis on brand marketing within the high tech sector… Kosek C
C Pettis
+7 more
internal resources to back niche consulting businesses… See Petzinger T Jr
JF Tanner Jr
Kurawarwala and Matsuo… Kurawarwala A and H Matsuo
LSL S G
P Farquhar
Product life cycles have been and continue to be getting shorter than ever before…
Today the battlefield is product platforms and not single products… Meyer M H
Publication date
1 January 2001
Publisher
'Springer Science and Business Media LLC'
Doi
Abstract
Abstract is not available.
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info:doi/10.1007%2F978-3-662-0...
Last time updated on 22/07/2021
