Retrieved from: http://bruegel.org/2016/03/services-in-european-manufacturing-servinomics-explained/Making the manufacturing sector more competitive is vital to restore economic growth in Europe. Changing business models to sell services as well as products can provide useful revenue to manufacturers.We thank Andrea Ariu (University of Geneva), IvankaVisjnic (ESADE Business School) and Guntram Wolff for providing comments on early versions of this post. Oscar F. Bustinza and FerranVendrell-Herrero form part of the Horizon 2020- Marie Skłodowska-Curie Actions project called MAKERS: Smart Manufacturing for EU Growth and Prosperity