Craft-beverage tourism (CBT) is a growing segment in the USA and an attractive strategy for sustainable development. Hyperlocal strategies are suitable for this segment because the perception of craft beverages being authentic cultural representations is appealing to tourists. This study aims to identify the resources that facilitate this development by combining two theoretical models; determine the role of hyperlocal strategies in CBT development; and test the resulting model in a different context. A mixed method approach in three phases will address these objectives. Data from the first phase revealed that creativity and meaning accelerated the growth of the community capitals needed for CBT, causing a spiraling up effect. The second phase will provide evidence of the impact of hyperlocal strategies in CBT experiences. Outcomes from the study’s third phase will further improve CBT development efforts and consolidate CBT knowledge, and hyperlocality’s role in different contexts and development stages
