Hickerson, Benjamin

Kerstetter, Deborah

Lin, Yeqiang

English

ScholarWorks@UMass Amherst

i      Developing a Trade Show Exhibitor’s Overall Satisfaction Measurement Scale           Yeqiang Lin*, Ph.D. Recreation, Parks, and Tourism Administration Department  California Polytechnic State University, San Luis Obispo Email: <yklin@calpoly.edu>   Deborah Kerstetter, Ph.D. Department of Recreation, Park, and Tourism Management  The Pennsylvania State University Email: <debk1@psu.edu>  Benjamin Hickerson, Ph.D. Department of Recreation, Park, and Tourism Management  The Pennsylvania State University Email: <bhickerson@psu.edu>     *Corresponding Author  Submitted Exclusively to TTRA 2015 First as Oral Presentation, second as Visual Presentation ii  Abstract  An overall satisfaction measurement scale accounting for the significant roles of three key stakeholders (i.e., trade show visitors, exhibitors, and organizers) in a trade show context was constructed and validated through a pilot test, scale purification and validation. The final instrument consisted of 46-items representing 3 dimensions and 12 sub-dimensions of exhibitors’ satisfaction. Reliability, unidimensionality, content validity, construct validity, discriminant validity, and predictive validity of the scale were tested and established using 594 responses from 3 trade shows in China. The resulting instrument improves upon existing instruments in that it comprehensively measures exhibitors’ performance at a trade show and explains a large portion of exhibitors’ overall satisfaction.                                 

Developing a Trade Show Exhibitor’s Overall Satisfaction Measurement Scale

https://scholarworks.umass.edu/cgi/viewcontent.cgi?filename=0&article=1056&context=ttra&type=additional

Developing a Trade Show Exhibitor’s Overall Satisfaction Measurement Scale

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