The aim of this study is to explore how tourists derive experiential value. To assess tourists’ travel experiences, the experiential value was adopted from scales developed by Mathwick et al. (2001). The seven-dimensional measures—visual appeal, entertainment value, escapism, efficiency, economic value, service excellence, and intrinsic enjoyment—were used. This study contributed to the existing literature by utilizing a multi-dimensional experiential value to segment the Chinese tourists visiting Korea. This study identified three lucrative segments: value ignored, neutral and highly value driven. The study discusses the implications
