Moebes, Anne Marie

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ScholarWorks@UMass Amherst

University of Massachusetts AmherstScholarWorks@UMass AmherstTravel and Tourism Research Association:Advancing Tourism Research Globally 2014 Marketing Outlook Forum - Outlook for 2015Beyond a Trend: Wellness Travel & the Work/LifeBalanceAnne Marie MoebesWell-Being TravelFollow this and additional works at: https://scholarworks.umass.edu/ttraThis Event is brought to you for free and open access by ScholarWorks@UMass Amherst. It has been accepted for inclusion in Travel and TourismResearch Association: Advancing Tourism Research Globally by an authorized administrator of ScholarWorks@UMass Amherst. For moreinformation, please contact scholarworks@library.umass.edu.Moebes, Anne Marie, "Beyond a Trend: Wellness Travel & the Work/Life Balance" (2016). Travel and Tourism Research Association:Advancing Tourism Research Globally. 17.https://scholarworks.umass.edu/ttra/2014marketing/Proceedings/17Medical Travel Travel for the purpose of treatment, ailment or medical procedure.  Wellness Travel To improve one’s well-being while traveling. Wellness Travel A business trip with wellness lifestyle components worked into the planning.    A vacation, planned with the intent to maintain, promote or kick-start a healthier lifestyle and enhance one’s sense of well-being. Wellness tourism encompasses two types of experiences…  1.  A primary wellness trip that’s an immersive experience focused solely on wellness and 2.  A secondary wellness trip that includes one or several wellness activities. Wellness Travel Objectives 1.  Restorative time out/Turn OFF 2.  Weight loss 3.  Develop new relationship with food 4.  Discover new ways to manage stress 5.  To reconnect 6.  To make other positive life changes Travel to Wellness Top Wellness Vacation Must Haves  1.  Nature 2.  Massages  3.  Healthy food options 4.  Physical activities 5.  R & R 6.  Peace & Quiet/Spiritual Connection 7.  Learning component/Personal Growth 8.  SPA/Beauty Global Spa and Wellness Summit The typical wellness traveler is middle-aged,  well-educated, well-off and comes from  Western and industrialized countries. •   39% of the US Public Travels •   17 million are Wellness Minded Travelers  EVEN HOTELS The Facts are Hard to Ignore…  Top 10 Wellness Destinations 1.  Hawaii 2.  Italy 3.  Arizona 4.  Bali  5.  Costa Rica 6.  British Columbia 7.  Australia 8.  New Zealand 9.  Thailand 10.  California Travel to Wellness 	  Wellness Tourism: Near Half-Trillion Dollar Market 13%	  increase	  over	  2012	  	  	  	  	  	  	  	  	  	  	  	  	  	  GLOBAL WELLNESS TOURISM $494 billion  GLOBAL TOURISM $3.4 trillion Interna(onal	  Inbound	  Wellness	  Tourism	  –	  32%	  	  Domes(c	  Wellness	  Tourism	  –	  68%	  Interna(onal	  Inbound	  Tourism	  –	  33%	  	  Domes(c	  Tourism	  –	  67%	  Global	  Spa	  and	  Wellness	  Summit	  • There were 586.5 million wellness trips taken worldwide in 2013, a 12% increase from 2012 •  International wellness tourists spent $1,639 per trip in 2013 – that’s 59% higher than the average international tourist spends • Domestic wellness tourists spend $688 per trip, 159% higher than the average domestic tourist spends Global Spa and Wellness Summit Top 10 Spa Travel Trends 1.  Healthy Hotels 2.  Wired Wellness 3.  Hot Springs Heat Up 4.  Suspending Gravity 5.  Ferocious Fitness 6.  “Natural Beauty” Meets Social Media 7.  Aromatherapy: Scent with Intent 8.  Wellness Retreats Rise….& Urbanize 9.  Death & Spas: Thriving During Life’s Transactions 10.  Surprising Spa & Wellness Destinations •  The five top wellness tourism markets in 2013 were the U.S., Germany, France, Japan, and Austria •  There were 105,591 spa worldwide in 2013, a 47% hike from 2012 •  There were nearly 27,000 thermal and mineral spring establishments worldwide in 2013	  Global Spa and Wellness Summit The U.S., Germany, Japan, France and Austria account for more than half of outbound wellness tourism with 63% of global expenditures. Global Spa and Wellness Summit More than half of the projected growth in wellness tourism trips through 2017 will take place in Asia, Latin America and the Middle East/North Africa. Global Spa and Wellness Summit Greatest Need for WellnessTravel is product and services! Some Examples: •  Even Hotels — Intercontinental •  Westin Wellness •  MSC Cruises •  MGM — Stay well rooms  THANK YOU  Anne Marie Moebes amoebes@well-beingtravel.com  

Beyond a Trend: Wellness Travel & the Work/Life Balance

https://scholarworks.umass.edu/cgi/viewcontent.cgi?article=1993&amp;context=ttra

Beyond a Trend: Wellness Travel & the Work/Life Balance

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