Kubickova, Marketa

Lee, Seung Hyun

English

ScholarWorks@UMass Amherst

University of Massachusetts AmherstScholarWorks@UMass AmherstTravel and Tourism Research Association:Advancing Tourism Research Globally 2016 ttra International ConferenceCuban Tourism: Facing Opportunities of a NewEraSeung Hyun LeeEast Carolina UniversityMarketa KubickovaUniversity of South Carolina, USAFollow this and additional works at: https://scholarworks.umass.edu/ttraThis Event is brought to you for free and open access by ScholarWorks@UMass Amherst. It has been accepted for inclusion in Travel and TourismResearch Association: Advancing Tourism Research Globally by an authorized administrator of ScholarWorks@UMass Amherst. For moreinformation, please contact scholarworks@library.umass.edu.Lee, Seung Hyun and Kubickova, Marketa, "Cuban Tourism: Facing Opportunities of a New Era" (2016). Travel and Tourism ResearchAssociation: Advancing Tourism Research Globally. 6.https://scholarworks.umass.edu/ttra/2016/Academic_Papers_Visual/6Cuban Tourism: Facing Opportunities of a New Era   Abstract US and Cuba are set to end half a century of Cold War-era isolation and reopen its embassies, allowing thousands more Americans to visit Cuba for the first time.  However, there is a lack of understanding of Cuban Tourism, which may lead tourism operators and foreign investment companies to make risky, uncertain decisions, especially considering the Cuban government’s central control. The purpose of the article is to assess Cuba’s current position in tourism as it pertains to tourism market trends and hotel development. The study is conducted using the existing literature and secondary reports that are currently obtainable to the researchers. In conclusion, Cuban tourism appears to offer great potentials. Strategic decisions must be made now and in the near future. Practical implications are discussed.   

Cuban Tourism: Facing Opportunities of a New Era

https://scholarworks.umass.edu/cgi/viewcontent.cgi?article=1197&context=ttra

Cuban Tourism: Facing Opportunities of a New Era

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