Sustainability within the event industry is becoming increasingly important. This study used the revised New Ecological Paradigm (NEP) to assess sustainability attitudes of racing event attendees at a series of major racing events in Monterey, California, USA. Racing events were specifically chosen for this research based on their reputation of being an event type that is not popularly considered sustainable. The NEP scale assessment provided the foundation for an examination of the relationships between sustainability attitudes and trip spending as well as a variety of demographic characteristics. Attendees were found to have similar NEP scores to other event and non-event research. However, an inverse relationship was found between environmental attitudes and per-person trip spending. Results provide practical and academic implications within event sustainability and marketing as well as within tourism and sustainability
