CONOCIMIENTO DE LOS EXPENDEDORES DE CARNE SOBRE EL FAENAMIENTO Y COMERCIALIZACIÓN, A TRAVÉS DE ANÁLISIS IMPLICATIVO Y DESCRIPTIVO. ESTUDIO DE CASO CAMAL RIOBAMBACHIMBORAZO- ECUADOR

Abstract

In Ecuador meat is a basic part of the typical family diet. The investigation carried out uses descriptive and implicative statistical analysis to measure the perception and knowledge of meat retailers in the retail sector in the city of Riobamba, Ecuador. The study was conducted in 2015, with a sample of 471 participants, with 97% confidence level and an error of 5%. The information was gathered through a 30-question survey regarding product quality, and knowledge and perceptions of the retailers on meat sales. Chic y Excell were used for the tabulation of results. It was observed that the meat retailers do not handle their own business matters such as legislation or relevant aspects that affect the quality of the product offered to the public. It is determined that the sale of meat in the retail sector of the city considers three main actors: 58.4% of distributors who buy the butchered meat, 30.4% of middlemen who buy animals and skin them, and 7.9 % of producers who breed the animals that they skin. In the city sales are comprised of 22.5% white meat, 45.2% red meat and 31.6% both. In addition, 39.9% of meat sales happen in neighborhood stores, 21.4% in meat markets, 18.5% in fixed market stalls, 11.9% in farmer’s markets, and 7% in supermarkets. Distrust of the slaughterhouse is caused by poor perception people have of meat sold in Riobamba