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A Study on the Brand Slogan Image and Brand Equity Components
Authors
David A. Aaker
L. L. Berry
+16 more
James R. Bettman
M. Dahlen
K. L. Keller
D. B. Klenosky
Kim F. Robertson
S. Sharma
L.L. Thurstone
김유경
박홍식
유정우
이수범
이용호
이유재
이태희
정만수
최흥락
Publication date
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'Korean Association Of Tax and Accounting'
Doi
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Last time updated on 25/06/2021