Related to the population ageing that most of the countries are witnessing,
several new challenges emerged in areas such as health and social care. Often,
governments and entities does not have human, physical and infrastructural
means available or in sufficient number to support all citizens’ needs. This trend
requires different approaches to address their related problems. In this context,
several technologies have recently emerged and have been explored as an important
ally to cope with seniors’ needs. Interactive television (iTV) infrastructure
have a lot of potential to deliver adapted solutions to seniors, although it is
essential that such products are designed and developed with inputs from potential
end users. The application of a participatory design approach is a key factor
to assure high levels of final products’ adoption. In line with this, the present
paper describes the process of data collection that aims to analyse the audio-visual
elements that compose a set of videos that will be transmitted by an iTV platform
and that intents to deliver informative contents about social and public services
to Portuguese elders. The results will provide guidelines for the development
of similar products that address older people’s needs