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Consumers' Response Process of Advertising Messages
Authors
Martin Fishbein
Scott A. Hawkins
+14 more
Herbert E. Krugman
C. Whan Park
Christopher P. Puto
Wansink Brian
Peter Wright
Peter L. Wright
Judith L. Zaichkowsky
Robert B. Zajonc
Robert B. Zajonc
김남이
김시윤
정인진
조용란
차성민
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'The Korea Association for Local Government and Administration Studies'
Doi
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info:doi/10.18398%2Fkjlgas.201...
Last time updated on 22/06/2021