This case study addressed the attitudes and perceptions of faculty and professional advisors at a public comprehensive liberal arts institution. Based on a survey administered to full-time faculty and professional advisors in Fall 2009, the results showed a quantitative difference in levels of satisfaction with advising between the groups. Faculty resported a desire to function more in a mentoring capacity as well as increased recognition for advising during the promotion and tenure process, and identified a systemic need for better communication of policies and procedures. Professional advisors also raised these concerns but reported a higher level of overall satisfaction with advising. Concrete strategies to improve advising delivery were identified. Some preliminary best practices were addressed
