“How should I behave after the pandemic?” Impact on travel behaviour and perspective during pandemic COVID-19: Chinese and Filipinos immigrants in Iceland

Abstract

The aim of this thesis is to investigate the changes in travel behavior of the Chinese and Filipinos living in Iceland during the pandemic. The COVID-19 virus has caused a global negative impact on the economy, society, and tourism. Among them, the most influential is the tourist behavior. The frequency of travel during COVID-19 has suffered a significant drop. For this paper a qualitative approach methodology was used, deploying open interviews as a means of data collection. Data was collected by interviewing Chinese and Filipino immigrants in Iceland. The data collected was then analyzed to draw conclusions. Based on interviews with 8 interviewees. The aim of the research was mainly to investigate consumption patterns, hotel stays, travel methods, and choice of travel destinations to understand the changes in the interviewees’ travel behavior after COVID-19. The purpose of this paper is to analyze the travel behavior of Chinese and Filipino tourists. It can distinguish the travel behavior, consumption and accommodation habits of the two groups for travel agencies or travel-related organizations. During the period of stagnation in tourism, it is possible to better develop and launch tourism products and creativity that are more in line with these two groups. Thesis research can benefit local travel agencies, hotels, airlines and other tourism-related businesses. The collected information will also help to understand future travel consumption habits, needs, sightseeing activities, car rentals, among other things, to improve or develop new travel products and services