For this project, our team focused on formulating a campaign that would encourage COVID-19 vaccinations. COVID-19 vaccinations are low in the Saint Charles area for young adults, and teenagers. Due to the St Charles Public Health Department contacting us due to the continued low vaccine rates, we focused our COVID-19 Vaccine campaign on high schoolers and young adults. In addition to analyzing national data, we interviewed the St.Charles Public health department to gather data and interviewed current high school capstone students from the St Charles Center for Advanced Professional Studies (CAPS) to understand why vaccine uptake was so low. After gathering this information, we formulated the goals and objectives we wanted our campaign to meet. We aimed to increase self-efficacy in teenagers. In addition, to this, we focused on discrediting common myths and misconceptions regarding the vaccine. Lastly, it was important to ensure we provided succinct facts to encourage COVID-19 vaccination. Through studying different social theories, we selected methods that would work best to convey our messages. Formulating flyers, social media posters, and tweets all aimed towards teenage and young adults audiences
